Over time, those notes became a collection of everyday salon observations from women over forty. They were not clinical research, and they were not used to diagnose or treat any condition. They simply helped Margot notice that many women wanted a simple cosmetic scalp-care routine that felt more aligned with midlife hair-care needs.
Many clients had tried shampoos, conditioners, supplements, or other beauty products before. Some liked parts of those routines, while others felt they were still looking for something simple and topical that could fit into their normal styling routine.
Margot wanted help thinking through the scalp-care side of the idea, so she spoke with Hannah Marsh, a qualified trichologist in Carlton.